My kids are in a Christmas play at a local community center. My wife and I gave a donation and in return get a 'thank you' in the program.
Being the constant marketing professional - I make the donation (from my pocket) in the name of one of the radio stations in our cluster.
Looked pretty cool in the program - and a few people I know at the show came up and thanked me for having the station support community theater.
Damn I good.
Flash forward to Monday ... first call of the morning (never a good call)
SUIT: Aren't we in a marketing freeze?
ME: Sure are ... got the memo ...
SUIT: What the hell is this ... a station ad in a kids program? Who authorized this.
ME: Nobody - I paid for it. My kids were in the program. I paid cash and gave the station credit: pretty cool, huh?
SUIT: You can't do that ... how will it look?
ME: Good? I've had more people asking me about the station today than the last time we spent a quarter million on TV ... pretty good ROI - huh?
SUIT: Now we're going to have every kids Christmas pageant calling and asking for money.
ME: Send 'em to me. I'll buy an ad
SUIT: You can't buy for one of our stations ...
ME: Am I being punked?
SUIT: Punked?
ME: You know ... like Candid Camera.
SUIT: I don't have time for jokes ... the calls are pouring in.
ME: Send them all to me. My wife and I will buy ads in all of the programs.
SUIT: Suit yourself.
Nobody ever called.
That's how bad it's gotten on the inside.
** Turns out the suit had a kid in the play too **
Being the constant marketing professional - I make the donation (from my pocket) in the name of one of the radio stations in our cluster.
Looked pretty cool in the program - and a few people I know at the show came up and thanked me for having the station support community theater.
Damn I good.
Flash forward to Monday ... first call of the morning (never a good call)
SUIT: Aren't we in a marketing freeze?
ME: Sure are ... got the memo ...
SUIT: What the hell is this ... a station ad in a kids program? Who authorized this.
ME: Nobody - I paid for it. My kids were in the program. I paid cash and gave the station credit: pretty cool, huh?
SUIT: You can't do that ... how will it look?
ME: Good? I've had more people asking me about the station today than the last time we spent a quarter million on TV ... pretty good ROI - huh?
SUIT: Now we're going to have every kids Christmas pageant calling and asking for money.
ME: Send 'em to me. I'll buy an ad
SUIT: You can't buy for one of our stations ...
ME: Am I being punked?
SUIT: Punked?
ME: You know ... like Candid Camera.
SUIT: I don't have time for jokes ... the calls are pouring in.
ME: Send them all to me. My wife and I will buy ads in all of the programs.
SUIT: Suit yourself.
Nobody ever called.
That's how bad it's gotten on the inside.
** Turns out the suit had a kid in the play too **
No comments:
Post a Comment